My Process
This was an exciting branding project from my Design III college course. We had a limited four-color palette, so I picked orange-yellow, royal purple, turquoise, and white. The bars had to have a specific theme, so I picked the four seasons to represent each chocolate bar, as well as an animal on the wrappers, dressed appropriately for that season. I made sure that there was a high level of contrast with this color scheme and it was eye-catching to potential shoppers. The logo, wrappers, and box pattern were all designed by me in Adobe Illustrator.