In addition to this position, my role as an Animator and Designer is to promote the benefits of kids learning coding, advertise our facility and programs, and increase the amount of new enrollments. I designed the assets in Adobe Illustrator, then animated the five videos in After Effects. These were posted on their Instagram and Facebook accounts.
Some assets were provided from corporate, while other graphics were manipulated or created by me. I recreated the Instagram layout and information on each phone mockup, so it appeared more authentic. I incorporated exciting background animations, various skin tones, fun sound effects, and upbeat music in my animations to keep the mood lively and grab the audience's attention to want to learn more about us.